Dropped the phrase “product slop” today in a call — when teams can ship so much more at 100× the speed, the risk of bloated, feature-dense but unfocused experiences quickly becomes a concern. “More things faster” is rarely a recipe for excellence.

When it takes weeks to ship, you justify every feature. When it takes hours, you ship everything. Why not? It feels like progress and momentum, right?

When the cost to build something was higher, and took more time, the need to justify the build and ensure it was oriented to mission and incrementally valuable (aka the right thing to build) helped mitigate this. With the cost and time effectively dropping to zero (I can code a complete product feature tonight after dinner) — everything changes about how we build high-quality products. Judgement and taste become the constraint.

Unsurprisingly, I believe design plays an even more critical role in this new world than ever.